Tony Dongfang ZhaoAbout
Brand Strategy / Visual System

1. Off.Menu
2. CCIR
   
3. Airmix
   
4. Walden Optical

• Editorial / Typography / Printed Matter

1. Optics Magazine
   
2. Vie Coye
3. Interview with Luiza Dale
4. Deconstructing Constructivists
5. Making Light

project info
Identity design, brand experience, and visual systems for Cambridge Centre for International Research, an independent institute that works with top US/UK universities to offer online research programs. 

The redesign is grounded in the brand’s DNA—prestige, academic rigor, competitiveness, innovation, and international presence.

credits
Client: CCIR
Collaborator: Phoenix Gao