Scend strikes a deliberate balance: 80% institutional and 20% modern. 

The brand projects trust , clarity, and expertise—essential traits for its M&A audience—while hinting at innovation through color, type, and motion.























Low-Res Product Feature Demo Video  


















project info
Designed the identity system for Scend, an AI-powered platform streamlining M&A workflows through public and proprietary transaction data. 

Led the development of Scend’s visual and verbal brand expression, ensuring consistency across product, web, social media, investor materials, and beyond—amplifying the modern, professional tone that defines Scend.

credits
Client: Scend
Collaborator: Phoenix Feifan Gao, Flow.Studio