Tony Dongfang ZhaoAbout
Brand Strategy / Visual System

1. Off.Menu
2. CCIR
   
3. Airmix
   
4. Walden Optical

• Editorial / Typography / Printed Matter

1. Optics Magazine
   
2. Vie Coye
3. Interview with Luiza Dale
4. Deconstructing Constructivists
5. Making Light

project info
Developed the identity mark, bespoke bilingual type, and brand system for the glasses brand, designed around the minimalistic brand personality and the lettering ‘w’.

credits
Client: Walden Optical
Collaborator: Phoenix Gao